Jeffrey M. Ostrum, CFP*

Managing Principal
Palo Alto, CA

Jeff Ostrum is the Managing Principal of the FAP West Coast operation based in Palo Alto. He relocated from the Boston office in 2006, and now he and his team actively manage large life insurance portfolios for approximately 100 families

Jeff is often referred to families by their estate planning attorneys, family offices, tax planners, and wealth managers who seek to optimize the performance of life insurance as a planning tool and/or asset class.

He often presents at national industry events and is routinely engaged by other life insurance professionals to manage their most complex client matters. He has presented multiple times at the Jerry A. Kasner Estate Planning Symposium and the Annual Meeting of the CA Tax Bar and CA Tax Policy Conference.

Prior to joining FAP in 2002, Jeff managed Sales teams for three national technology companies where he was responsible for New York, Chicago, New England, Mid Atlantic, and Bay Area markets.

Jeff is a Certified Financial Planner™ and a member of the San Francisco Estate Planning Council.
Outside of FAP, he avidly follows his son's football and basketball teams in Los Gatos, and runs, skis, and mountain bikes. He currently serves on the Advisory Board for the San Francisco Foundation and Project Cornerstone of Silicon Valley (YMCA) and is a proud supporter of the Melanoma Program (and SUNSPORT) at the Stanford Cancer Center.

A long time ago (1992) Jeff completed a cross country bicycle trip from San Francisco to Washington D.C., covering 3,800 miles in 35 days.


CFP®, Boston University
Bachelor of Arts in Marketing, Bentley University


260 Sheridan Avenue
Suite 401
Palo Alto, CA 94306